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You are on the page : About the OLDSMOBILE

Oldsmobile


Oldsmobile

Oldsmobile is one of those cult brands of cars that many fans have discovered through major film series from the U.S. But the firm itself is less well-known to the general public. Here's the story of one of the founders of the "American Dream."
Ransom Eli Olds founded the company in 1897. The first Oldsmobile logo was a stylized version of the name, surrounding a frame of red wood. It would be modified with a tall cross, assumed to represent a rocket, like the Oldsmobile V8 engine was nicknamed. Due to the power of its engine and the shape of its vehicles, the brand was associated with rockets. The last logo represents a stylized rocket surrounded by a circle.



Eli Olds began by building an experimental steam-powered tricycle in 1891, followed by a single-cylinder gasoline engine in 1897. A few prototype electric cars were to follow. 1901 marked the advent of the famous Oldsmobile, "Curved Dash", a two seat car with a curved footboard, the world's first mass produced car. Thus it was the first brand in the U.S. It was composed of a buggy style chassis, and equipped with a 1.6 liter engine. Not long after its success, the brand was bought out by General Motors in 1908. A pioneer in the field, in 1910 Oldsmobile released the "Limited Touring," model luxury sedan, produced in a small series with 725 vehicles sold.


Oldsmobile remained, until the start of the Second World War, at the top in terms of innovation and automotive technologies, particularly in terms of transmissions, with the first car to feature an automatic transmission in 1940. Like most U.S. auto companies, production was discontinued during the war in favor of war materiel, and in the case of Oldsmobile, weapons. In 1949, the brand came out with the futuristic "Oldsmobile V-8 Engine", produced until the late 1990s! Called the Oldsmobile 88, and produced between 1949 and 1999, it was considered the first American "muscle car"...


In 1961, Oldsmobile came out with its "compact" F-85 with its aluminum chassis/body and 155 horse V8 engine. The fastest V8 then was the 330 horse Starfire. The sport version of the F-85, the Cutlass, was launched in 1962, and would go on to be one of the brand's biggest successes with the public. It was followed by the Jetfire, with an optional turbocharger. In 1966, the coupe sport Toronado was released, Oldsmobile's first highly successful front-wheel drive automatic. Nevertheless, starting in 1960, Oldsmobile's image and position within General Motors continued to decline. Despite a few big hits, like the Oldsmobile 442, a highly successful muscle car, and the l'Oldsmobile Cutlass, the third best seller of the 1970s... In the 1990s. the range was almost exclusively composed of rebadged Chevrolets and Pontiacs.


In the 2000s, and despite an investment of 3 billion dollars, Oldsmobile closed up shop, as GM had decided to refocus on Buick and Pontiac. The last Oldsmobile to roll off the assembly line was an Oldsmobile Alero, on April 29, 2004


Oldsmobile Logo retro

Oldsmobile Listings



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See all the Oldsmobile


Oldsmobile Ninety-Eight 1967
Oldsmobile Cutlass 1968
Oldsmobile Other 1935
Oldsmobile Cutlass 1969
Oldsmobile 442 1971
Oldsmobile Cutlass 1970
Oldsmobile Cutlass 1972
Oldsmobile Street Rod 1936
Oldsmobile 442 1972
Oldsmobile Cutlass 1972
Oldsmobile Cutlass 1984
Oldsmobile Eighty-Eight 1975
Oldsmobile Cutlass 1985
Oldsmobile Cutlass 1975
Oldsmobile Toronado 1968
Oldsmobile 442 1970
Oldsmobile Cutlass 1968
Oldsmobile Ninety-Eight 1957
Oldsmobile Cutlass 1972
Oldsmobile Cutlass 1972
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