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You are on the page : About the CHEVROLET

Chevrolet


Chevrolet

Chevrolet, AKA "Chevy", is a company manufacturing American automobiles, quickly joining the ranks of the U.S. firm, General Motors in 1918. It's one of the biggest manufacturers in the world, just behind Toyota, Ford, and Volkswagen. Chevrolet accounted for 5 million vehicles sold worldwide in 2012. But the brand announced its withdrawal from the European market in 2016, because its cohabitation with Opel, another GM brand, was very stormy in Europe.



The origins of its "bowtie" logo are uncertain, but a very likely version goes that the Chevrolet logo is in fact a sort of Swiss cross, given the fact that Louis Chevrolet was of Swiss extraction.


The brand's founder, Louis Chevrolet, a champion racing cyclist and driver, was born in Switzerland. The other founder was none other than William C. Durant, the founder of General Motors. Louis Chevrolet had been a successful racing driver in the U.S. Having become famous, he managed to get the funding to launch his own car brand. Before starting, Louis Chevrolet had been a mechanic for Fiat and especially Buick in New York. William C. Durant contacted him to design a car in his name, since Louis Chevrolet was famous and popular in America. William C. Durant and Louis Chevrolet set up shop in a garage in Detroit (Michigan), and Chevrolet had the role of building a prototype for a touring car that would bear their names. Louis Chevrolet received assistance from the great engineers of the day. They designed one four cylinder engine, and one six cylinder engine. On May 30, 1911, it was announced that a Durant-Chevrolet company plant was to be built. The 1911 Chevrolet Classic Six was the first Chevrolet built, with a price tag of $2150, much more than its counterpart, Ford. In 1913, Louis Chevrolet left the company following many disagreements with Durant, and since the contract he had signed when the company was founded provided that if Louis Chevrolet quit, he had to leave Durant his name and his cars, Louis Chevrolet walked away empty handed, depriving himself of an unbelievable fortune. Durant took advantage of the occasion to merge all his companies under the Chevrolet name.


The Chevrolet six cylinder engine was a big hit in the 1920s, with the release of the legendary STOVEBOLT SIX. This model was an imminent success, as it remained the star engine until 1953. This gave Chevrolet cars a reputation as being for being rugged. In 1953, when Harley Earl was running the company, several famous Chevrolet models came one after the other, like the Chevrolet Bel Air from 1953, the Chevrolet Impala and the Chevrolet Corvette from 1954. Likewise, the V8 engine and the Pickup lines as well as luxury sedans revolutionized the business world.


Then came the mythic models, adding the Chevrolet Corvair, Chevelle, and Nova to the company's lineup. The Chevrolet Cavalier is better known for its sales figures than for the car itself, but everyone knows it in North America. Of course, there were more powerful cars, like the Chevrolet Camaro , a direct competitor of the Ford Mustang, and the Chevrolet Corvette, the North American racecar, giving the brand some of the best sales figures in the world.


Chevrolet Logo retro

Chevrolet Listings

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See all the Chevrolet


Chevrolet Impala 1958
Chevrolet Corvette 1969
Chevrolet Camaro 1984
Chevrolet Corvette 1978
Chevrolet Impala 1962
Chevrolet C/K Pickup 3500 1986
Chevrolet Corvette 1961
Chevrolet Corvette 1971
Chevrolet Bel Air/150/210 1961
Chevrolet Monte Carlo 1970
Chevrolet Corvette 1965
Chevrolet Bel Air/150/210 1954
Chevrolet Corvette 1966
Chevrolet Corvette 1964
Chevrolet Bel Air/150/210 1957
Chevrolet Corvette 1963
Chevrolet Bel Air/150/210 1956
Chevrolet Corvette 1975
Chevrolet Blazer 1972
Chevrolet Chevelle 1970
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