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You are on the page : About the BUICK

Buick


Buick Century Vintage

Buick was initially an independent company founded David Dunbar Buick in Michigan, named the Buick Motor Company. The time was 1903. In 1904, the company, already in financial difficulty, was taken over and William C. Durant was brought in to manager it, and Buick quickly became the largest automaker in America. Taking advantage of this popularity, Durant acquired a dozen other companies, giving rise to the famous automotive giant, General Motors. Shortly thereafter, Chevrolet merged with Buick and the other GM brands.





Buick employed many famous names in automotive history, including Louis Chevrolet, Charles Nash and Walter Chrysler. They would all go on to become famous for their self-named brands. In the beginning, the automakers comprising General Motors were in competition with one another, but Durant put an end to that. He broke up the brands so that each one would have a specific audience, and thanks to this, Buick was close to the top of the line. Only Cadillac was more prestigious in that era. Even today, Buick maintains this position. The ideal Buick customer was well-off, but not wealthy enough to buy a Cadillac or was not looking for ostentatiousness, while still wanting a vehicle that exceeds standards.


A mythic Buick: the Black Crow (Buick 1937 Special series 40 4-Door Sedan). Buick industries were pioneers in terms of automotive technologies. In particular, they designed the first engines with overhead valves at the turn of the 20th century, a design still in use by most automobiles today. Buick was also the first carmaker to use a torque converter in its automatic transmissions, starting in 1948. The firm launched its first major series of 2-door cars without pillars, 1949 Buick Roadmaster Riviera , as well as the first 4-door car without central pillars in 1955. The Buick brand was slated to disappear, due to a decision by General Motors, but the firm was retained and is still active. For the past few years, we have seen a renewal of most Buick models, and even a renaissance for most models.


Buick's badge in this period became the one known today: three shields arranged diagonally, inside a circle. This design was adopted in 1960. It represents the three models that made up the range that year, (Buick Electra, Buick LeSabre, and Buick Invicta).

Buick Logo retro

Buick Listings



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See all the Buick


Buick Grand National 1987
Buick Skylark 1972
Buick Skylark 1970
Buick Skylark 1972
Buick Other 1939
Buick Riviera 1968
Buick Riviera 1964
Buick Other 1968
Buick Riviera 1963
Buick Riviera 1985
Buick Riviera 1973
Buick Other 1938
Buick Other 1949
Buick Regal 1977
Buick Regal 1986
Buick Other 1969
Buick Riviera 1985
Buick Riviera 1958
Buick Skylark 1962
Buick Other 1966
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